The 5 C’s of Communication

by | Dec 22, 2023 | Communication

The 5 C's of communication

The 5 C’s of communication are:

  • Clarity 
  • Conciseness
  • Consistency 
  • Coherence 
  • Courtesy

In this article, let’s discuss each of them in detail.

1. Clarity

Clarity is the key to effective communication, both written and verbal. It involves using straightforward language and ensuring the point made is clear. Clarity helps the recipient easily understand your message.

You can use examples to convey an important message if you are unsure whether the receiver will understand it correctly. Ambiguity can lead to misunderstandings and misinterpretations, so ensure clarity in every interaction.

Note: Concreteness and completeness are important communication principles, but you can combine them with clarity because they are closely related.

Concreteness is using specific facts, details, and examples to clarify your message. Your audience will understand the meaning and relevance of your message better if you provide concrete information.

Completeness is including all the information necessary for the receiver to understand your message completely. Incomplete communication can lead to confusion and misunderstandings. 

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2. Conciseness

Conciseness doesn’t mean sacrificing depth; it means getting to the point quickly without neglecting essential details. 

Conciseness is especially important in written communication. Remove the words and sentences that don’t contribute to your message’s core. By doing so, your content will become much more enjoyable to read, and your audience will appreciate the clarity and focus in your writing. 

3. Consistency 

Consistency in your communication builds trust. Ensure your message aligns with your past actions and statements.

Maintaining a consistent tone is also necessary, especially in written communication. Whether you’re writing emails, blog posts, or social media updates, having a uniform voice can improve your brand identity.

Visual elements, such as branding and design, have to be consistent. The visual continuity improves recognition and strengthens your message.

4. Coherence

Coherence means that each part of your message connects logically to the next. Before communicating, take a few seconds to organize your thoughts and present your ideas in the best sequence to ensure the message flows naturally.

In written communication, dividing sentences into multiple parts and using shorter paragraphs can help audiences easily understand your message.

5. Courtesy

Courtesy (politeness) is critical in communication. Respect others and use polite language. When there’s a difference of opinion, acknowledge your point of view while maintaining courtesy.

Cross-cultural communication has become common in our interconnected world. So, be aware of the cultural norms and customs to ensure respectful interactions with people from diverse backgrounds.


Implement the five C’s of communication — clarity, conciseness, consistency, coherence, and courtesy — to improve how others value your voice.

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Ken D Foster is a best-selling author, transformational leader, business strategist, and producer of the Voices of Courage Show, syndicated in 185 countries. Click here to meet with Ken and discuss broadcasting on his Network TCN (The Courage Network).

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