Business Coaching vs. Consulting: Differences

by | Jan 6, 2024 | Business

Business Coaching vs. Consulting

While business coaching and consulting may sound similar, they have distinct goals and methods to help a company improve its performance and achieve its goals. In this article, let’s discuss the differences between business coaching and consulting.

Business Coaching vs. Business Consulting (Comparison Table)

Here’s a quick comparison between business coaching and consulting. Read more to know how business coaching and consulting differ and what’s the right choice for you. 

Aspect Business Coaching Business Consulting
Objective  Personal and professional development  Provide solutions to specific problems
Approach Guide clients to growth  Offer expert solutions
Duration Long-term relationship Short-term relationship
Client involvement Active involvement in goal setting and growth Less involvement in the decision-making process
Focus Skills, leadership, communication, and growth Identify and solve problems
Expertise Coaches are facilitators and motivators Consultants are subject matter experts

Business Coaching

What Is Business Coaching?

Business coaching is a collaborative partnership between a coach and a client (usually a business owner or CEO) to grow a business. The coach will thoroughly analyze the client’s business, understand requirements, and frame a strategy to develop it.

A business coach will also help a business owner improve his communication, leadership, and stress management skills, as they are necessary to run a business successfully. 

How Does Business Coaching Work?

A business coach develops a strategy tailored to the client’s needs. They help with goal setting, skill development, problem-solving, networking, and communication. Unlike consultants, coaches don’t provide direct solutions. Instead, they guide clients to find solutions.

Characteristics of Business Coaching

  • Goal-oriented: Business coaching is focused on achieving specific goals.
  • Long-term relationship: Coaching often involves an ongoing relationship to support continuous growth.
  • Self-discovery: A business coach encourages clients to explore their strengths and weaknesses. 
  • Personalized approach: Coaching is tailored to the specific needs of a client. 
  • Collaboration: A business coach participates in company decision-making and assists in problem-solving. 

Business Consulting

What Is Business Consulting?

Business consulting refers to hiring an expert or a team of experts to provide solutions to specific problems within a company. Consultants have specialized knowledge in that topic. 

How Does Business Consulting Work?

Consultants are subject matter experts who analyze the client’s situation, recommend strategies, and often implement solutions. They conduct thorough assessments and examine data before making a decision. 

Characteristics of Business Consulting

  • Problem-solving: Business coaching focuses on diagnosing problems, offering expert advice, and developing comprehensive solutions.
  • Short-term relationship: Consultants are hired on a project basis with a defined task and timeline to complete it. 
  • Specialized knowledge: Consultants are subject matter experts.
  • External perspective: Consultants bring an objective perspective to identify and resolve issues.


Can I use both business coaching and consulting to grow my business?

Absolutely, in fact, many businesses use this approach. They hire a business coach to grow their business and a consultant to help them solve specific problems. 

How do I find a good business coach or consultant?

Search for business coaches online or through word-of-mouth inquiry. Shortlist based on reviews and go through the track record to hire highly qualified individuals or firms. 

Can business coaching or consulting grant success?

While a business coach or consultant can assist you in your progress, success ultimately depends on your commitment. 

The Final Word: Whom To Hire When?

Hire a business coach if you want someone to travel along with you in your business growth journey. A coach will participate in the decision-making and guide you in solving multiple business problems. Hire a business consultant if you want an expert solution to a specific problem.

Want to hire a business coach?

Book a coaching session with Ken. With over 35 years of experience, Ken has contributed to the success of hundreds of entrepreneurs, CEOs, and senior executives. Ken will thoroughly analyze your business and frame a strategy to help you grow it drastically.

Ken D Foster is a business strategist, best-selling author, transformational leader, and producer of the Voices of Courage Show, syndicated in 185 countries. 

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