How to Make Better Business Decisions

Making informed business decisions is crucial for success in today’s fast-paced world. Whether you’re an established entrepreneur or just starting, knowing how to make better business decisions can make all the difference. In this article, let’s discuss how you can make better business decisions.

Why Is Making Good Business Decisions Important?

Here’s why making good business decisions is important:

  • Improve financial stability
  • Stay ahead of competitors 
  • Enhance operational efficiency
  • Improve customer satisfaction
  • Helps with risk management 
  • Encourage innovation

Tips to Make Better Business Decisions

1. Define Objectives

Before you make any decision, it’s crucial that you have a clear understanding of what you want to achieve. It can be increasing revenue, expanding market share, or improving customer satisfaction. Make sure your decisions align with your overall business strategy. 

2. Gather and Analyze Data

Data is like a treasure map for a business. It guides you to where the gold is. Gather data through market research, customer feedback, and financial reports. Ensure the data is accurate. Once you gather the data, analyze it using these techniques:

SWOT Analysis

SWOT analysis evaluates a decision’s strengths, weaknesses, opportunities, and threats. These factors provide a clear understanding of the outcome of a decision and help you make informed choices.

Decision Matrix

The decision matrix helps you evaluate different options based on specific criteria. You assign weights to each criterion to know the best option. This structured approach takes out the guesswork and ensures your decisions align with your business goals.

Statistical Modelling

Statistical modeling involves using mathematical equations and statistical techniques to make predictions, identify patterns, and come up with meaningful conclusions from the data.

3. Consider Alternatives

Don’t rush when making decisions. Evaluate multiple options and the potential outcomes of each. A thorough analysis of alternatives can let you know hidden opportunities and risks.

4. Involve Stakeholders

Stakeholders are among those directly impacted by the decisions you make. They bring different perspectives and experiences to the table. Involving them gives them a sense of ownership and commitment, besides cultivating transparency, trust, and mutual respect.

5. Risk Assessment

Decision-making is incomplete without a thorough risk assessment. Identifying the risks associated with each option helps to reduce the chances of adverse outcomes and makes your business better prepared to handle uncertainties.

Think of risk assessment as the business version of looking both ways before crossing the street — a simple precautionary step to avoid undesirable surprises.

6. Time Management

Effective decision-making isn’t all about what decision to make; the timing of the decision is equally crucial. Some decisions require immediate action, while others need careful analysis. As a business owner, it’s important that you know to differentiate between them.

Effective time management in decision-making helps you allocate resources correctly and avoid unnecessary delays in business operations. 

7. Trust Your Instinct

Data is crucial; there’s no two ways about it. However, don’t underestimate the power of your gut feeling.

Your instinct can offer valuable insights that data might not. So, don’t neglect those subtle nudges, hunches, or feelings that arise when making a decision.

8. Learn From Past Decisions

Every decision you make is a chance for you to learn and grow. Take a moment to ponder on your past decisions — what went right, what didn’t, and why. Learning from these experiences helps you get better and improve your decision-making skills.

Remember that each decision is a stepping stone that helps you navigate business challenges better.


What are the common mistakes to avoid in decision-making?

  • Rushing decisions
  • Ignoring data
  • Overlooking alternatives
  • Ignoring stakeholders
  • Procrastinating decisions
  • Not learning from mistakes
  • Relying too much on intuition

How can I utilize technology for better decision-making?

Analytical software and project management platforms can make analytics, data collection, and collaboration easier, helping you make better decisions. 

Should I involve employees in decision-making?

Yes. Involve highly knowledgeable employees who can bring unique perspectives and experiences to the table.


Making better business decisions is a continuous journey that requires a combination of skills, strategies, and mindset. You can make better decisions by gathering and analyzing data, involving stakeholders in decision-making, and learning from past experiences.

Want to 2x your business profit? Book a coaching session with Ken D Foster. With over 30 years of experience, Ken can help you define the ultimate vision of your business and accelerate your pace of success. Ken is the man behind the success of hundreds of entrepreneurs, CEOs, and senior professionals in the United States.

Ken D Foster is a best-selling author, transformational leader, business strategist, and producer of the Voices of Courage Show, syndicated in 185 countries.